Are you redesigning your storefront? Make sure your
retail shop’s exterior creates a great impression to attract more customers. Here
are some tips on improving your store’s curb appeal:
Maintain
an inviting building façade and entryway.
A dark, beat-up, or seemingly abandoned boutique may
send potential customers scurrying away. Applying a fresh coat of paint on the building
façade can do wonders. Replace or refurbish old and worn doors and windows. Be
sure to install ample lighting fixtures.
Put
up a visible, eye-catching signage.
Your signage represents your brand, so it should grab
people’s attention for all the right reasons. Make sure the sign is readable
even at a distance and is well lighted at night. Use logos or photo
representations of what you sell if your name doesn’t make it obvious.
Arrange
attractive window displays.
The products or samples displayed at your
storefront should show the highlights or the overall theme of your inventory. Select
your best offerings for the season. Aside from standard products, you can also put
up posters of your promos and special offers.
Have
a well-maintained parking lot.
A lot of customers get discouraged at the sight of
a poorly kept parking lot. You might want to hire a paving company that can
perform the necessary upkeep and ensure a safe and even parking surface. The
line striping can also be updated to make the parking area appear more
organized.
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